The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
First: The development of acquaintance as an opportunity for service;
Second: High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society;
Third: The application of the ideal of service in each Rotarian's personal, business, and community life;
Fourth: The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
One of the most widely printed and quoted statements of business ethics in the world is the:
Rotary 4-Way Test
It was created by Rotarian Herbert J. Taylor in 1932 when he was asked to take charge of a company that was facing bankruptcy. Taylor looked for a way to save the struggling company mired in depression-caused financial difficulties. He drew up a 24-word code of ethics for all employees to follow in their business and professional lives. The 4-Way Test became the guide for sales, production, advertising and all relations with dealers and customers, and the survival of the company is credited to this simple philosophy. The 4-Way Test was adopted by Rotary in 1943 and has been translated into more than a hundred languages and published in thousands of ways. Herb Taylor became president of Rotary International in 1954-55.
Of the things we think, say, or do:
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOOD WILL and better FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?